Designer | Strategist
IDEO CoLab_Fellowship Cover.png

IDEO CoLab Fellowship

Exploring tech-led design processes with an interdisciplinary team at the IDEO CoLab

 IDEO CoLab Fellowship | Design & Strategy

IDEO CoLab Fellowship | Design & Strategy

For two weeks, I worked as a Winter fellow with IDEO CoLab staff, fellow academic fellows and corporate fellows to work with emerging technologies.

My role combined user research, strategy, physical and digital prototyping, and visual design.

My team's challenge involved understanding people's perceptions around used cars and discovering ways to improve their experience.

I examined questions such as “What are the concerns and hopes of the people we are designing for?”,“How might we communicate trust via the interfaces we work with?”, and “How might we communicate the behind-the-scenes actions that our technology is performing?”.

 

Services | Physical Prototyping

Services | Physical Prototyping

After examining our brief, and building an initial user journey, we were encouraged to make rapid prototypes to help us explore questions we didn't have answers for and to surface questions we hadn't considered.

Services | User Research

Services | User Research

I created user testing guides and helped my team develop a card sort to surface what was important to the people we were testing with.

Services | Physical Prototyping

Services | Physical Prototyping

We created a dashboard and steering wheel to help our testers get a better idea of the service we were creating.

Services | User Research

Services | User Research

I lead my team in surfacing insights from our user research sessions. We were able to build themes and patterns that I placed into  prototype iterations.

Services | User Testing

Services | User Testing

We connected our dashboard and steering wheel to our digital prototypes to communicate how our potenial service works. The above prototypes were tested by those in the CoLab community.

Services | Digital Prototyping

Services | Digital Prototyping

I also created a separate interactive prototype based on the research we gathered. We tested it with people within and outside of the IDEO CoLab community.

This prototype was another use case for the underlying code that my teammates were building.

Insights

Insights

Our team was able to create prototypes that have the potential to improve a person's relationship with a used car.

Through our research we learned that while people are interested in how tech can improve their experience, having a human connection is still wanted and vital for trust.